I found this beauty Saturday - an old Schmidt's beer can. According to Victory Brewing, Schmidt's was pretty popular in the Philadelphia area up until the mid-80s when the big boys destroyed them.From the Victory website:
The Christian Schmidt Brewing Company closed in 1987 after 127 years of operating in Philadelphia. At it's height of operations it employed over 1,200 people and produced 3.5 million barrels of beer in the early 1980s, and distributed in 20 states. The family-run business made hay with their solid and clean Schmidt's Beer, but then were baited into battle with national brewers who wanted their home turf of Philly. It was a short and ugly war of attrition as Schmidt's was forced to fight on the attackers' terms as the nationals made actual beer quality a secondary issue behind image, through advertising.
Doors closed, brewing careers ended, and memories of the "good old days" withered like the flavor of a fashionable light beer.
No comments:
Post a Comment